Sony has been promising to open up a whole new world in home entertainment with BD Live, the capability for applications on Blu-ray players to bring in additional content and information from the Internet to supplement Blu-ray titles, whether as bonus content or add-ons and overlays to the material burned to the disk. However, so far BD Live has largely failed to ignite the marketplace, mostly because a good portion of BD Live content amounts to little more than the sorts of extras one finds crammed around the edges of typical movie releases: not very great, and mostly of interest to hardcore fans. Now Sony is looking to change that with movieIQ, a new application that can be burned into Blu-ray titles to enable users to pull up cast, crew, production information, and other details live from the Internet—all tied to specific scenes within a movie.
