Pure Digital’s camcorder offerings aren’t going to win over any video enthusiasts excited over, say, Sony’s latest AVCHD high-definition video cameras. After all, this is the company best known for marketing one-time-use digital cameras and camcorders. But for all they lack in quality and video shooting features, for many consumers they make up for it in simplicity, price, and the ability not to have a heart attack when a toddler, say, puts your camcorder in a pitcher of lemonade for safekeeping. And that’s why consumers may have seen Pure Digital’s offerings in retailers like CVS and Toys’R'Us rather than electronics retailers.
