Second Life developer Linden Lab is making a major play for the pocketbooks of virtual world residents—right in its own back yard: The company has announced deals to acquire XStreet SL and OnRez, the two largest Web-based marketplaces for virtual goods in Second Life. Financial details of the deals were not disclosed.
Tag Archive: Linden Dollar
What Is Your Avatar Wearing This Evening?
Now users of Linden Labs’ online virtual world Second Life have no excuse for their avatars going around in knockoffs: they can get the real deal. Famed fashion designer Giorgo Armani has opened up shop in the virtual world, with the idea of eventually enabling residents to by virtual versions of Armani designs using Second Life’s in-world currency, the Linden Dollar.
Users will also be able to connect directly from Armani’s in-world store to the designer’s just-launched online store if they’d prefer to set hands on those goods in the real world. The in-world store is modeled on the designer’s flagship retail location in Milan, Italy.
Second Life Bans Gambling
The free-wheeling, anything-goes nature of the online virtual world Second Life is one of the things which appeals to many residents. Unlike games like The Sims and World of Warcraft, almost everything in Second Life is created by residents, who build and program objects, buy virtual “land” to set up homes and businesses, and interact with (potentially) millions of other in-world avatars. But that free-and-easy world has become a little more regulated, as Second Life operator Linden Labs announces a ban on in-world gambling.
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