Back in March, Second Life operators Linden Lab announced plans to create a new segregated area for adult content in their popular virtual world, and announced plans to solicit feedback from Second Life users, content creators, and business operators to work out the details. Now, the Lindens have a plan to deal with adult-oriented content in Second Life, which includes a three-tiered rating system, search filtering capabilities, and a separate “adult continent” the the virtual world’s most explicit content. The move makes Second Life a more appealing place for businesses, educational institutions, organizations, and others (including many residents) who want to take advantage of virtual world capabilities without being (sometimes literally) pelted with adult-oriented content; however, viewed another way, Linden Lab’s policy makes Second Life essentially the only virtual world that specifically welcomes adult content…and that’s very much in keeping with Second Life’s open-ended, diverse, individualistic style.
Tag Archive: Linden Lab
Linden Lab Buys Second Life Marketplaces
Second Life developer Linden Lab is making a major play for the pocketbooks of virtual world residents—right in its own back yard: The company has announced deals to acquire XStreet SL and OnRez, the two largest Web-based marketplaces for virtual goods in Second Life. Financial details of the deals were not disclosed.
IBM, Second Life Move Between Worlds
Folks have been saying for years that the “3D Internet” is going to be the next big thing, with everyone piloting avatars around in simulated 3D environments, chatting each other up, and (of course!) engaging in lots of lucrative e-commerce. And, certainly, tens of millions of people do something very much like that today, between smashing monsters in World of Warcraft to buying virtual fasions and bling-bling in Linden Lab’s Second Life. The problem, of course, is that you can’t take it with you: no matter what level you reach in WOW—or what a cool skin you’re wearing in SL—moving from one world to another means logging out and starting all over again.
IBM to Run Its Own Second Life
Technology giant IBM has long been one of the most prominent corporate presences in Linden Labs‘ virtual world Second Life—and it turns out the company like SL so much, it’s planning to set up its own private world. Earlier this week, IBM announced it will be the first company to host regions of the Second Life environment behind its corporate firewall.
Second Life Founder Stepping Down as CEO
Second Life founder Philip Rosedale has announced his company is looking for a new CEO, although he’ll be staying on as chairman of the board and still be fulltime at Linden Labs.
“I will be 100 percent involved and full time at Linden Lab. Second Life is my life’s work, and I am not going anywhere!” Rosedale wrote in an announcement on the company’s blog.
Rosedale will take over as board chairman from Mitch Kapor, who co-founded Lotus. Kapor will continue to serve on Linden Labs’ board.
Second Life CTO Leaves Company
The virtual world Second Life is losing one of it’s founders: controversial chief technology officer Cory Onrejka—known in-world as Cory Linden—will be leaving the company at the end of the year. Although Linden Labs’ CEO Philip Rosedale describs Onrejka’s departure as a move to “pursue new professional challenges out side the company,” both Onrejka and Rosedale have acknowledged the departure stems from differing visions of how Second Life and the Linden company should develop.
“The needs of our company are changing, and the role of CTO, or technical lead, has also evolved,” said CEO Rosedale, in a statement. “Cory and I are in agreement that our paths, at this point in time at least, lie in different directions.”
Second Life Piping Phone Calls to Residents
Second Life developer Linden Lab is working on rolling out technology which will let in-world avatars receive telephone calls from the real world. Beginning in the first quarter of 2008, Second Life users will be able to have real-world phone numbers associated with their in-world avatars; from that point, users will be able to receive real-world phone calls within Second Life using the virtual world’s already-deployed voice technology.
Speaking in avatar form at a public question-and-answer session hosted by InformationWeek and Dr. Dobb’s Journal, Linden Lab’s vice president Joe Miller said the call-in feature will also support voicemail, which the user can listen to in-world or be sent to the recipient via standard email.
Universe-Hopping for Avatars?
Coinciding with the Virtual Worlds Conference and Expo opening today in San Jose, IBM and Linden Labs—the folks who run the popular virtual world Second Life—have announced they intend to develop standards and technologies which will enable world users to move seamlessly between virtual worlds, taking their precious avatars—and, of course, all their virtual commerce capabilities—with them as they go.
“As the 3D Internet becomes more integrated with the current Web, we see users demanding more from these environments and desiring virtual worlds that are fit for business,” said IBM’s VP of digital convergence Colin Parris, in a statement. “IBM and Linden Lab’s working together can help accelerate the use and further development of common standards and tools that will contribute to this new environment.”
Second Life Bans Gambling
The free-wheeling, anything-goes nature of the online virtual world Second Life is one of the things which appeals to many residents. Unlike games like The Sims and World of Warcraft, almost everything in Second Life is created by residents, who build and program objects, buy virtual “land” to set up homes and businesses, and interact with (potentially) millions of other in-world avatars. But that free-and-easy world has become a little more regulated, as Second Life operator Linden Labs announces a ban on in-world gambling.
CBS Counts on Electric Sheep
Broadcast television network CBS has bought into a $7 million round of financing for virtual content developer Electric Sheep, which develops properties and presences in online worlds like Linden Lab’s Second Life.
Electric Sheep has developed virtual properties for Fortune 500 companies including AOL, NBC, Viacam, and others, including several in-world creations in Second Life to promote Major League Baseball, MTV’s Laguna Beach, Showtime’s The L Word, and promotion for the movie Smokin’ Aces. Electric Sheep also developed Reuters’ Second Life in-world news bureau. Electric Sheep has previously worked with CBS in Second Life to develop The L Word’s in-world present, and film an in-world commercial for its TV show Two and a Half Men; the company is currently working on a Star Trek-themed build.






