Back in March, Second Life operators Linden Lab announced plans to create a new segregated area for adult content in their popular virtual world, and announced plans to solicit feedback from Second Life users, content creators, and business operators to work out the details. Now, the Lindens have a plan to deal with adult-oriented content in Second Life, which includes a three-tiered rating system, search filtering capabilities, and a separate “adult continent” the the virtual world’s most explicit content. The move makes Second Life a more appealing place for businesses, educational institutions, organizations, and others (including many residents) who want to take advantage of virtual world capabilities without being (sometimes literally) pelted with adult-oriented content; however, viewed another way, Linden Lab’s policy makes Second Life essentially the only virtual world that specifically welcomes adult content…and that’s very much in keeping with Second Life’s open-ended, diverse, individualistic style.
Tag Archive: Linden
Linden Lab Buys Second Life Marketplaces
Second Life developer Linden Lab is making a major play for the pocketbooks of virtual world residents—right in its own back yard: The company has announced deals to acquire XStreet SL and OnRez, the two largest Web-based marketplaces for virtual goods in Second Life. Financial details of the deals were not disclosed.
Second Life CTO Leaves Company
The virtual world Second Life is losing one of it’s founders: controversial chief technology officer Cory Onrejka—known in-world as Cory Linden—will be leaving the company at the end of the year. Although Linden Labs’ CEO Philip Rosedale describs Onrejka’s departure as a move to “pursue new professional challenges out side the company,” both Onrejka and Rosedale have acknowledged the departure stems from differing visions of how Second Life and the Linden company should develop.
“The needs of our company are changing, and the role of CTO, or technical lead, has also evolved,” said CEO Rosedale, in a statement. “Cory and I are in agreement that our paths, at this point in time at least, lie in different directions.”
Sweden To Open Second Life Virtual Embassy
The Swedish Institute has announced (Swedish) plans to open an embassy in the 3-D virtual world Second Life. To named the “House of Sweden,” the virtual site will mirror the construction of Sweden’s embassy in Washington, D.C., and will act as the nation’s virtual representative to the over three million people from around the world who have alternate identities in Second Life.
General Director for the Swedish Institute Olie Wastberg characterized the embassy as an alternative way for Sweden to reach out to the rest of the world, and with eye towards attracting Second Life’s traditionally young, affluent audience with information about Sweden. The embassy will “”will have answers to questions on all aspects of Sweden,” said Wastberg.


