Retail juggernaut Wal-Mart has decided to dip a toe in the baby end of the downloadable movie business, offering customers who buy a copy of Bryan Singer’s Superman Returns on DVD the opportunity to download the same movie for use on a PC or portable device. For $1.97, users will be able to download the movie for use on a portable device; for $2.97 users can download it for use on a desktop or notebook computer, and for $3.97, you can download for both. The offer comes by way of a promotional code printed on a sticker with the DVD.
