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Tag Archive: Macromedia

Flash Gets Text Upgrade

Macromedia Flash Player 8, the popular media player found on 98% of Internet connected desktops, is giving it’s users better text rendering with Saffron.  The technology, developed at MERL, is based on Adaptively Sampled Distance Fields (ADF), a methodology for describing and rendering shapes.  Text presents a unique challenge to digital displays, one which ADF is able to beat.

“We really put a lot of effort into improving the text capabilities of Macromedia Flash Player 8, and MERL’s Saffron is the cornerstone of that effort. MERL has provided us with cutting-edge technology and has proven to be a valuable and responsive partner,” said David Mendels, general manager, Macromedia.

Adobe to Acquire Macromedia for $3.4B

Under the terms of the agreement, which has been approved by both boards of directors, Macromedia stockholders will receive, at a fixed exchange ratio, 0.69 shares of Adobe common stock for every share of Macromedia common stock in a tax-free exchange. Based on Adobe’s and Macromedia’s closing prices on Friday, April 15, 2005, this represents a price of $41.86 per share of Macromedia common stock. Upon the close of the transaction, Macromedia stockholders will own approximately 18 percent of the combined company on a pro forma basis.

Do Ancient Macs Make Modern Art?

Quote from the story:

In the art world, Bolam is an oddity. Many artists working with technology do so with the latest and greatest — Macs, Maya and Macromedia Flash. But Bolam’s tools are not only outdated, they were never intended for creating art in the first place.

“I could work with Mac Classics for the rest of my career and never repeat myself,” Bolam said. “People haven’t given up on drawing and painting — the possibilities haven’t been exhausted. I feel the same way.”

Read the full story at Wired.com

Macromedia Delivers Flash Lite For Mobiles

From Macromedia’s press release:

Macromedia, Inc. today announced that Macromedia Flash Lite 1.1, the Flash Player profile for mobile phones, is now available for service providers and handset manufacturers around the world. Flash Lite 1.1 is a significant update to 1.0, first used in the NTT DoCoMo 505i handsets introduced last year. The new version has support for the W3C standard SVG Tiny (SVG-T), network connectivity, improved audio support, and APIs to integrate Flash content with phone functionality. Early adopters and partners including Bellwave, NTT DoCoMo, Sony Ericsson, Symbian, Texas Instruments, and T-Mobile are already enthusiastic about the promise of this technology (see attached quote sheet). For more information on Flash Lite 1.1, visit www.macromedia.com/go/flashlite.

Macromedia Upgrades Breeze Web Conferencing

Macromedia today announced the availability of new features for Macromedia Breeze that make web communication more meaningful, effective, and useful. Breeze provides a rich web communication system that enables users to hold collaborative real-time meetings, instructor-led classes, and seminars, as well as to deliver on-demand informational presentations and e-learning courses. Breeze leverages Microsoft PowerPoint and Macromedia Flash Player to enable approximately 500 million web users to immediately experience engaging online meetings and rich content without downloading special plug-ins or media players. Macromedia is offering North American users the chance to try free web conferencing through Breeze for the month of March. For more information on Breeze, visit www.macromedia.com/go/breezeship.

“Macromedia is making web conferencing more useful and effective for businesses by giving them more power, control, and flexibility over their information,” said Kevin M. Lynch, vice president, Macromedia. “Macromedia Breeze enables the free flow of information within organizations by building on their existing expertise, assets, tools, and technologies that are already available.”

Flash Embedded In Samsung Set Top Boxes

Macromedia and Samsung Electronics, the largest electronics firm in Korea and the world’s fourth largest consumer electronics manufacturer, today announced a strategic partnership to embedMacromedia Flash on Samsung Electronics SMT-7000 series set top boxes. The first two models from this series will begin shipping later this year.

Macromedia Breeze Live now available

Breeze Live is available as a standalone product or as an add-on module for the Macromedia Breeze platform. For more information, visit www.macromedia.com/go/breezelive/.

“Macromedia Breeze Live breaks down the barriers of delivering effective online meetings by offering a simpler and better user experience before, during, and after the live session,” said Keith Kitani, vice president of product management, Macromedia. “Online meetings have become a popular way for organizations to reduce the expense of meetings while retaining the interactivity and productivity. Breeze Live eliminates both the technical barriers and learning curve that have previously limited widespread adoption.”

Macromedia Dreamweaver MX 2004 available

Dreamweaver MX 2004 continues the product’s tradition of innovation by providing a solid foundation for widespread adoption of Cascading Style Sheets (CSS), which require less bandwidth, are easierto maintain, and give developers and end users precise design control. Dreamweaver MX 2004 is the only comprehensive tool to deliver deep CSS support in a visual development environment. DreamweaverMX 2004 was recently awarded the CNET Editors’ Choice seal by the CNET/ZDNet Product Reviews Team. Dreamweaver MX 2004 is available for immediate download today from the Macromedia Online Store(www.macromedia.com/go/buymx2004).

Dreamweaver MX 2004 builds on the success of Dreamweaver MX by further integrating visual layout tools, application development features, and code editing support within a technology-agnostic, platform-independent environment. By supporting all major web technologies, Dreamweaver MX 2004 unlocks the power of open, standards-based development for the web community while enhancing the basic tools that professionals need. Dreamweaver MX 2004 also includes SecureFTP, dynamic cross-browser validation functionality, built-in graphics editing, seamless integration with Microsoft Word and Excel, and updated support for ASP.NET, PHP, and ColdFusion server technologies. For more information on Macromedia Dreamweaver MX 2004, visit www.macromedia.com/go/dmx2004.

Macromedia announces next generation of MX

Major new versions of the industry-leading Macromedia Dreamweaver, Flash, and Fireworks tools will continue to move the digital world from inaction to interactive experiences, while new products suchas Macromedia Flash MX Professional 2004 will bring the power of the Internet to a new class of advanced developers. The MX 2004 family also includes new building blocks called the MX Elements forFlash and the MX Elements for HTML, along with a unique look and feel for Internet applications called Halo.

“We launched Macromedia MX in 2002 with a challenge to the industry and to our customers: make digital experiences better. Our customers embraced this challenge and created content and applications that surpassed our expectations — like they always do,” said Rob Burgess, chairman and CEO, Macromedia. “We built MX 2004 based on the incredible things our customers did and the feedback they provided along the way. These new products and building blocks will give them the power to run with their creativity and take digital experiences to whole new levels. “

Flash 6 for Pocket PCs now available

Macromedia Flash Player is the leading rich client on the Internet, and Pocket PC 2002 users can find more information and download the player today at www.macromedia.com/go/fp6_ppc.

For the first time, developers can publish standalone Macromedia Flash device content and applications that can play full-screen outside of the browser, such as games, applications, and kiosks. Developers interested in delivering executable Macromedia Flash projectors can license this version of the player for $499. There is no cost to end users.

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