At CTIA, AdMarvel has unveiled something that could be a boon to people developing applications for the iPhone – an advertising toolkit.
That might not sound like a big deal, but for anyone developing an app for the device, it could mean a lot of money. The developer can view advertising metrics and analytics through a web console that offers a near real-time view of the application’s advertising performance.
More than that, AdMarvel can also act as a fully functional ad-server, supporting the provisioning and management of direct-sourced or in-house advertising.
