In the wake of the high definition disc format war between Blu-ray and the vanquished HD-DVD, many industry watchers were expecting a flood sales of both Blu-ray players and Blu-ray titles as consumers got off the fence and finally began investing in high-definition gear, assured that the Blu-ray format wasn’t going to go away overnight. Instead, the market has shown comparatively tepid interest in Blu-ray: sales of Blu-ray players have picked up, but it’s hardly been the landslide that Sony (and its partners) may have wished for, as consumers have increasingly deferred high-definition purchases, looked at inexpensive upscaling players for traditional DVDs, and looked at downloadable video, bypassing discs entirely
