In its continuing march to march product available in retail outlets, computer maker Dell has signed a deal with Tesco, whichowns stores in England, Ireland, Poland, Czech Republic and Slovakia, to sell its desktop and laptop machines starting next month. "With over 13 million customers per week shopping atTesco’s stores, this deal will result in substantial exposure for Dell’s brand and products," Mark Ormerod, vice president and general manager of consumer business for Dell’s Europe, Middle Eastand Africa operations, said in a statement. It follows from CEO Michael Dell’s vow to get product into the top two retail stores of 20 different countries. But it’s hardly thefirst time Dell has made such a deal. The company’s computers are already in Wal-Mart, Best Buy and Staples at home, as well as in stores in Singapore, China, Japan and Europe – a totalof 10,000 stores worldwide.
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Dell Moves Into European Retail
Computer maker Dell may have made its name by elimianting the middle man and only selling directly to customers, but since the return of founder Michael Dell, the company has been looking shore up eroding sales figures by moving its products into traditional retail channels. Today, Dell unveiled another step in that strategy, announcing it has inked a deal with Carrefour Group to put Dell notebook and desktop systems in 365 retail locations in France, Belgium, and Spain beginning in January 2008, with Dell products landing in more stores in additional countries later in 2008.
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