Tag archive: Marty Yudkovitz

Debra Baker tells people she has TiVo. But she really doesn't. The 33-year-old New York tax consultant has a variant – a digital video recorder offered through her cable company. She didn't know what “DVR” stood for until then. “I thought DVR was Time Warner's name for TiVo,” she said. So, like many others, Baker simply uses the leading DVR brand as the catchall term for the new love in her… Read More

From Nielson's press release: Nielsen Media Research, the global leader in television measurement services, and TiVo, the pioneer in digital video recording (DVR) services, have signed an agreement to deliver information on DVR usage to the television industry. This new service, which will be marketed by Nielsen Media Research, will aid advertisers and television executives seeking to understand the opportunities and effects of… Read More

Justin Timberlake and Janet Jackson stole the show during Sunday's Super Bowl, attracting almost twice as many viewers as the most thrilling moments on the field, according to an annual measurementof second-by-second viewership in TiVo households. The Jackson-Timberlake moment drew the biggest spike in audience reaction TiVo has ever measured. TiVo said viewership spiked up to 180 percent as hundreds of thousands of households used… Read More