Tag archive: Matt Cutts

Earlier this week, Google came under fire for a pay-per-post campaign promoting its Chrome browser. In addition to being hypocritical (Google has made a lot of noise about punishing this type of spammy, page boosting, “thin” content), one sponsored blog post in particular failed to follow Google’s “nofollow” hyperlinking rule. Google dutifully dropped Chrome’s page rank for the next 60 days and in a company statement explained that given its… Read More

Since the beginning of the year, Google has made it an expressed mission to hide the “shallow” and “low-quality” sites (i.e. content farms) that have come to litter the search giant's valuable results. And now Google says it's done just that with a significant new algorithm update that affects nearly 12 percent of all US search results. “Many of the changes we make are so subtle that very few people… Read More

In an attempt to de-clutter search results, Google launched a new extension for its Chrome browser this week that allows users to block content from specific domains. According to Google Webspam master Matt Cutts, who announced the extension on the Official Google Blog, the new site-blocking functionality takes specific aim at content farms, which are riddled with “shallow or low-quality content” produced by low-paid content… Read More

Yesterday, as Google opened up access to web developers, it also unveiled a new secret project. Dubbed Caffeine, it will look the same to users, but offer a much better experience, with pretty much everything different under the hood. It’s intended to replace the current search engine once tests have been completed. In a blog, the company said: "For the past several months a large team of Googlers has been working on a… Read More