The latest installment of Ipsos Insight’s report Tempo: Keeping Pace with Digital Music Behavior finds that consumers still have a strong preference for purchasing traditional audio CDs of music from favorite artists; however, instead of buying CDs of new music or unknown artists on a whim, consumers are increasingly likely to sample tracks from new and unknown artists via digital download services. In part, this behavior has contributed to a declined in CD sales: Ipsos finds that the number of consumers who have purchased an audio CD in the last six months has declined about 15 percent since 2002, and over 20 percent since the year 2000.
Tag Archive: Matt Kleinschmit
MP3 Player Ownership Driven By Teens, Youth
A new report from market research firm Ipsos finds that as many as one in five Americans aged 12 years or more now owns a portable MP3 player, and more than one in twenty own more than one.
The finding represents a one-third increase over the same figure from a year ago, when the company’s digital music survey “Tempo” found 15 percent of Americans aged 12 or older owned an MP3 player, and is nearly double the 11 percent ownership level found in the company’s 2003 survey. Males are also more likely to have ann MP3 player than females: 24 percent of U.S. males over 12 years of age own MP3 player, compared with 16 percent of femailes.
Downloading, MP3 Player Sales Double
The firm’s research revealed that the number of paying music downloaders doubled in the first half of 2003
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