Tag archive: McDonalds

Twitter is well-known for its role in granting a voice to all, from the disenfranchised to the lunch tweeter. But what happens when the Twitter hive doesn't like what's being said? Well, they change the subject. Recently, hoards of tweeters have hijacked some hashtag campaigns out of disgust; co-opting and rebranding the hashtag to create a new discussion. The #McFail The McDonalds fast food chain set out last week to begin a social… Read More

Want a Chalupa? Want free Wi-Fi? Pretty soon you won't have to choose between the two since Taco Bell is looking at providing Wi-Fi access in all of the chain's restaurants. The move would allow the Mexican fast food purveyor into a realm filled with the likes of Starbucks and McDonalds. Taco Bell Crop announced in a recent press release that it will be partnering with indoorDirect to install in-store television network as well as… Read More

In European McDonald's, “Would you like fries with that?” may soon be a catch phrase recited by computers. According to the Financial Times, the fast food behemoth plans to replace many humanoid cashiers at its 7,000 locations in the region with touch screen terminals. The adoption of these heartless ordering systems also means the end of cash as an accepted payment method, as the machines will only take credit and debit cards.… Read More

Don't trade your email for that Big Mac coupon! McDonald's has warned customers to keep an eye out for signs of identity theft after one of its marketing services partners (Arc Worldwide) was hacked. Arc Worldwide managed the fast food chain's database of customer names, emails, addresses, phone numbers, and other basic information. Luckily, no credit card or social security numbers were in the compromised database, but hackers… Read More

Starbucks wants your virtual bucks too. The coffee chain is partnering with Yahoo to introduce a digital portal and store for those customers who use its free Wi-Fi network, reports the Associated Press. The new service will offer free and discounted news, local information, e-books, movies, and music. Contributing services include iTunes, Patch, the New York Times, The Wall Street Journal, USA Today, and Zagat. When a customer logs into a… Read More

Finding business applications for social media is hard. Tracking campaigns and measuring their effectiveness is often an inexact science. More and more business are using check-in awards, mayorship deals and frequency specials to lure in more customers. McDonalds has changed all that and announced this week at the Mobile Social Communications conference that the international restaurant chain was able to increase foot traffic to stores by 33… Read More

McDonalds fast food joints are one of WayPort's biggest retail partners, and the company used to charge $2.95 for two hours' worth of Wi-Fi access—except for AT&T customers, many of whom can tap into WayPort Wi-Fi as a fringe benefit of their service. Now, however, McDonalds is throwing open the doors, announcing that it will no longer be charging for Wi-Fi access at some 11,000 retail locations beginning today. Folks wondering… Read More

In 2010, it won’t just be the savory smell of McDonald’s French fries drawing people into its 14,000 US locations. McDonald’s announced today its 11,000 restaurants featuring Wi-Fi service at a rate of $2.95 for two hours will stop charging customers

Ah, they’re lovin’ it. McDonald’s has announced that it’s going to offer free Wi-Fi in all 1,200 of its UK outlets by the end of2007.   So, along with your Quarter Pounder and fries, you can flip open the laptop and surf; in fact, the company claims, you won’t even need to make a purchase (although, of course, theyhope you will). It’s part of a strategy by the chain to move McDonald’s into a more upmarket position similar to Starbucks, which has… Read More

You want fries with that cart racer? Game-maker Nintendo has reached an agreement with fast food titan McDonalds to provide free Wi-Fi Internet access for its Nintendo DS handheld gaming console. Using the service, McDonalds customers will be able to play selected Nintendo DS titles interactively with other gamers around the world in real time. Nintendo announced its new Wi-Fi Connection initiative earlier this month and says the service… Read More