Digital Trends
“Males are twice as likely to download games to their mobile devices than females, according to a study released Monday by M:Metrics.
However, females are almost as likely to play mobile games, the study found. It found that 32 percent of females say they play mobile games compared to 34 percent of males. M:Metrics measures data and applications accessed by mobile subscribers.
The study concluded that the findings represent an opportunity for the mobile industry. ”
Read more at InformationWeek
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