As a result of rising penetration, the demographics of digital camera owners are shifting towards people of more moderate means. Additionally, women are increasingly more likely to own digitalcameras and to spur the purchasing decision for the household.
While the demographics of digital camera owners continue to shift towards representing the average Internet user, digital camera owners still show a greater tendency to acquire new technology than non-owners. Digital camera owners’ advanced approach to new technologies is reflected in their technology ownership and product usage covered throughout the study. For example, 26% of digital camera households have a wireless home network, compared to 16% of non-owners.
