Google has called off its proposed search advertising deal with Yahoo, citing opposition from both the broader online advertising industry as well as antitrust regulators.
"After four months of review, including discussions of various possible changes to the agreement, it’s clear that government regulators and some advertisers continue to have concerns about the agreement," wrote Google’s chief legal officer David Drummond in the company blog. "Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners. That wouldn’t have been in the long-term interests of Google or our users, so we have decided to end the agreement."
