Google has long been a huge player in online advertising. Its AdWords program has practically become de rigueur on any site carrying ads, and the company is famous for making fortunes—many, many fortunes—on paid keyword-based search advertising. In 2006, Google began extending the reach of its ad platform into radio, and today the company has announced a new partnership with NBC Universal that will have the company implementing its Google TV Ads platform on NBC cable networks like Sci-Fi, Oxygen, MSNBC, and CNBC. If the deal works out, the partnership can extend to other NBC properties in the future.
Digital Trends
