Tag archive: Mobile advertising

Pointing out the differences between Android and iPhone users has become the oldest joke in the book. iPhone users are Steve Job-worshipping, tech-challenged, consumption-driven, hipster fanboys. Android owners are nerdy, defensive, inferiority-complex, geeks. And don’t even get us started on BlackBerry users. Now, thanks to mobile ad network Jumptap, you can find out which of them is dominating your state. The report shows America broken down… Read More

Those of us in the tech industry like to talk about the 'smartphone wars,' or Android vs. iPhone, or any other way to pit Google against Apple. According to Google's Asia-Pacific president Daniel Alegre, however, the search giant only wants the iPhone and other iOS devices to succeed. “Whenever iPhone succeeds, Google succeeds,” said Alegre in an interview with AdNews. “I actually don't look at it as… Read More

Apple teamed up with Campbell’s Soup and Nielsen in a study that it claims proves iAds are twice as effective as traditional alternatives. And the claims don’t just insinuate the iOS marketing scheme can be successful – they make some sweeping statements about its superiority. Apple's iAds have been in the works for awhile and were introduced some months ago. Campbell’s was one of Apple’s first clients for the platform, and apparently is… Read More

Apple and several app makers are named as defendants in a class action lawsuit alleging that certain iPhone and iPad apps unlawfully collected and transmitted user data. The suit, filed on December 23 in a federal court in California, targets several apps including the popular music streaming app Pandora along with Paper Toss, Dictionary.com, the Weather Channel, Talking Tom Cat, Toss It, and Text4Plus. The apps are said to have gathered… Read More

Without providing any reason, Apple has told developers it will not accept iPhone applications that use the smartphone's global positioning system to distribute location-based advertising. Knowing Apple, we’re thinking there’s a good rhyme and reason for this ban—we’re going to go ahead and guess Apple’s acquisition of  Quattro Wireless may have something to do with this new ban.

Internet giant Google is in the process of trying to finish up acquiring mobile advertising firm AdMob, but now Cupertino is getting into the game: Apple has just clinched a deal to acquire mobile advertising firm Quattro Wireless for a so-far undisclosed amount. “Together with Apple, we look forward to developing exciting new opportunities in the future that will benefit our customers,” wrote Quattro Wireless co-founder Andy… Read More

Google Inc. is buying mobile advertising network AdMob for $750 million, underscoring the Internet search leader's determination to ensure its marketing machine reaches the growing number of people surfing the Web on phones. The all-stock deal announced Monday also represents the latest sign that Google's leaders are feeling better about the economy's direction, encouraging them to spend more freely after clamping down through… Read More