One of the interesting news items to come out of last week’s 3GSM conference in Barcelona was the CMO Council’s Global Mobile Mindset Audit, a survey of some 15,000 mobile users in 37 countries to determine what consumers liked and disliked about their mobile technology and the how it integrates into their lives. The results? The new power users of mobile technology are in developing nations rather than fully-industrialized (er, post-industrial) nations, and the leading complaint of mobile device users worldwide is that the technologies offer “too many functions I do not use.”
Tag Archive: mobile device users
Seagate Bets On DAVE Mobile Wireless Drives
There are a couple truisms in the world of mobile consumer electronics right now: hip consumers love their portable devices, and hip consumers love their digital media. The problem is that the storage requirements of digital video strain the capabilities of all but the mightiest cell phones and PDAs. So leading drive manufacturer Seagate is betting that consumers are ready to cart their digital media around with them on a hard drive—so long as that hard drive is small, svelte, and sports integrated wireless capabilities so there’s no on-the-run cable-tangle to unravel.
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