A new study conducted by Ipsos-Mori (PDF) on behalf of Greenpeace International of consumers in nine countries finds consumers are generally willing to pay more for an environmentally-friendly PC, as opposed to a less-expensive machine containing more toxic chemicals and other components which end up as hazardous waste.
For the survey, Ipsos Mori interviewed roughly 1,000 people in each of nine countries (India, Great Britain, Thailand, China, Mexico, Poland, the Philippines, Brazil, and Germany) and found, in countries where PC ownership of survey respondents was high enough to be stiatistically signficant, consumers would pay from £32 (Germany) to £124 (Mexico) ($58 to $226) extra for a more environmentally friendly PC. the survey also foun that some 49 percent of respondents feel that manufacturers should bear responsibility for hazardous waste from discarded PC and electronics products.