Back in 2007, Nokia launched its Mosh sharing service, an open-ended service that users could tap into from their smartphones or computers to share media and content. Mosh certainly represented a bold foray into the then-new world of user-generated content, and—unlike many Nokia online services—seemed to gain traction among users despite virtually no advertising or promotion from Nokia itself. However, Mosh was not without its controversial elements: Nokia had very little control over the direction of the service, some companies pulled out of partnerships with Nokia over piracy concerns associated with Mosh, and the service became well-known for trafficking in adult and explicit content—probably why Nokia shied away from promoting it heavily.
