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Tag Archive: MTV

Rock Band Sells 2.5 Million Songs

Rock Band Sells 2.5 Million Songs

According to Van Toffler, president of MTV Networks’ Music, Logo, and Films Group, the numbers have far-exceeded MTV’s expectations: in the eight weeks since its release, the video game Rock Band has sold more than 2.5 million songs to wannabe rock stars who want to play along on their video game consoles.

According to MTV, the most popular song three-song bundle downloads are from Metallica, The Police, and Queens of the Stone Age. The top-selling single for Rock Band is, of course, Forienger’s “Juke Box Hero” (the original recording of which, we might add, features none other than Thomas Dolby), followed by CCR’s “Fortunate Son” and Weezer’s “Buddy Holly.”

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MTV, Jerry Bruckheimer Launch Game Studio

Viacom’s MTV Networks and well-known television and movie producer Jerry Bruckheimer (CSI,Armageddon,Top Gun, the Pirates of the Caribbean trilogy, etc.) have inked a deal to launch a new video game development studio. The new units will operate with the existing MTV Games operation and work on developing new games and intellectual property that, of course, can be promoted and leveraged across the entire MTV broadcast and digital platforms.  Read more...

Online Activism Gets a Boost from ThinkMTV

Online Activism Gets a Boost from ThinkMTV

Activism isn’t easy, but MTV is doing its best to make it a little more convenient for the average Joe and Jane. The television network attempted to light a fire under young do-gooders on Friday with the launch of ThinkMTV, a social network that makes activism its mission.

The site’s motto: “Get Educated, Get Connected, Get Heard, Get Active and Get Rewarded.  Parts of the site are aimed at accomplishing each of these things. Videos, blogs, video games, podcasts, news reports and pictures are supposed to get young people up to speed on issues. Organizing into like-minded “Think Tanks” allows them team up for a cause. The most productive members will have a shot at appearing on MTV, and other rewards will include scholarships, grants, and event tickets.

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MTV Lays Out $500 Mln for Games

MTV Lays Out $500 Mln for Games

MTV’s forays into reality television, global activism, film and other niches have made the name “Music Television Network” a bit of a running joke over the years, so it should come as no surprise that games are the next medium in MTV’s sights. Reuters reported Thursday that MTV plans to sink $500 million into its game division over the next two years.

"As we take our brands narrow and deep to serve our targeted, niche audiences, we’re putting well over $500 million behind building our games business across all of the brands in our portfolio," MTV chairman and chief executive Judy McGrath told Reuters. McGrath said that developing games based on MTV shows was of particular interest to the company.

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MTV To Premiere Milonakis on iTunes

In an unusual move, MTV announced today it is making the entire six-episide third season of The Andy Milonakis Show available via Apple’s iTunes store more than a month before its debut on the company’s MTV2 cable channel. Individual episodes will also be available via a plethora of digital video services, including Amazon Unbox, AOL Video, Wal-Mart Video Down,ods, Xbox Live Marketplace, and MTV’s own digital video services prior to the show’s on-channel premiere. iTunes will offer the first episode as a free download March 20 to March 27.  Read more...

MTV Inks Alliance with China’s Baidu

Viacom’s MTV Networks today announced it has formed a content and advertising partnership with Baidu, China’s leading Internet search engine. The new partnership will put over 15,000 hours of MTV and Nickolodeon programming online for viewing and download via five top Asian and Chinese music companies starting today. MTV will also run a new MTV Zone on Baidu, while will feature branded MTV content and boasts Motorola and P&G as its launch sponsors.

Financial terms of the deal were not disclosed.  Read more...

MTV Buys Teen Puzzle Site Quizilla

Viacom’s MTV Networks has acquired online puzzle and sharing site Quizilla from Gorilla Nation Media LLC, on behalf of the company’s Nickelodeon/MTVN Kids and Family Group.

“Quizilla.com is a terrific destination and another interactive and creative online environment that we’re adding to MTV Networks’ portfolio of targeted digital brands,” said Judy McGrath, MTV Networks’ Chairman and CEO. “This marks another great step forward with our strategy of continuing to transform MTVN into a global, multi-platform entertainment company that engages our diverse audiences wherever, whenever and however they want.”  Read more...

MTV Buys Guitar Hero-Maker Harmonix

MTV Buys Guitar Hero-Maker HarmonixViacom’s MTV Networks has announced an agreement to acquire game maker Harmonix for $175 million in cash. Harmonix wasfounded in 1995 in Cambridge, Massachusetts with the idea of finding ways for non-musicians to have fun making music; the company shot into the industry spotlight with its rock guitar simulation gameGuitar Hero, published by RedOctane and Activision, which ships for Playstation 2 with a unique guitar-shaped game controller. GuitarHero II is scheduled to ship later this year.

"The acquisition of Harmonix will deepen MTV’s connection to its audience via on-line, mobile and console music gaming, and expand the relationship with both labels and artists through the creation of games based on classic songs as well as future album releases," said Christina Norman, President, MTV. "Harmonix’s technology allows everyone to pursue their rock and roll fantasies, even people like me, with more musical ambition than actual talent."

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Google to Offer Sites Ad-Supported MTV Vids

Google and Viacom, owner of MTV Networks, have announced a new test program which will enable selected Web publishers to put advertising-supported video content from MTV Networks on their sites. The program ties in directly with Google AdSense network (which already handles test and image advertising), and is slated to fire up later this month. The goal: expose MTV Network’s programming to more viewers, create new video-based online advertising mechanisms for Google, and (but of course!) provide consumers “new ways to experience content.” (Although, “new ways to make sure consumers can’t avoid content” might be more accurate.)  Read more...

New MTV Networks Programming on iTunes

Apple Computer and MTV Networks (a unit of Viacom) have inked a deal to make a wide range MTV Networks video content available for sale at Apple’s iTunes Music Store. Some MTV Networks programming debuted on iTunes in early 2006 (with South Park alone selling more than 1 million episodes); the companies now look to deepen the relationship and offer a deeper body o content which crosses more genre and demographic boundaries.  Read more...

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