Internet giants Yahoo and Google are reportedly looking at scaling back their proposed search advertising partnership in an effort to gain approval from U.S. antitrust regulators. The two companies have been struggling to gain regulatory approval for a pact that would enable Google—already the leader in online search advertising—to non-exclusively sell advertising on Yahoo search results pages. Other players in the search advertising marketplace have cried foul, since the deal would arguably extend Google’s reach in the market even further and drive up advertising prices.
Digital Trends
