Research and ratings firm Nielsen has unveiled new estimates indicating some 6.5 million U.S. households—or about 5.7 percent of U.S. homes—aren’t ready for the digital television transition, scheduled (for the moment!) to take place on February 17, 2009. These numbers are actually an improvement over similar estimates released in December (which indicated from 7.8 million U.S. homes weren’t ready for the transition) but still represent a stunningly high number for a technology transition that has been increasingly publicized for over two years.
Tag Archive: New Haven
Yahoo Forms Ad Pact with Over 150 Papers
In what can be seen as a minor coupe in its battle with advertising titan Google, Yahoo announced today that at least seven major newspaper groups representing more than 150 daily papers will use Yahoo technology to sell advertising and offer Web-based search functionality.
Publishing groups involved include Hearst Newspapers, Cos Newspapers, Belo Corp,., Lee Enterprises, Journal Register Co., MediaNews Group, and E.W. Scripps Co; the newspapers involved cover 38 U.S. states and including nationally-known papers like the San Francisco Chronicle, the Dallas Morning News, and the New Haven Register. Financial terms of the arrangement were not disclosed.

