DVR pioneer TiVo and consumer electronics retailer Best Buy have announced a broad partnership agreement that will see Best Buy promoting TiVo products heavily in its stores, while TiVo will look into rolling a special version of the TiVo platform just for Best Buy, along with working with Best Buy brands (like Insignia and Dynex) to integrate TiVo technology. The deal will also see Best Buy using TiVo technology to market Best Buy services and product offerings directly to customers, along with consumer education tips and insights.
