Tag archive: NPD

US Gamers' wallets have been slow to pry open in 2012. January marked an exceptionally sharp slump in video game hardware, software and accessory sales. When compared to the past two years, the data could signify a trend that consumers are restless for other gaming options. According to the NPD market research firm, total retail sales for gaming in the US was $750 million, which is down 34% from $1.14 million in January 2011. Gaming… Read More

Market analysis firm NPD has released its U.S. video game sales figures for December 2011 (and, hence, the entire 2011 calendar year), and the results aren't terribly pretty. NPD found that video game sales in the U.S. were down 21 percent in December compared to a year ago, and 2011 came in some 8 percent behind 2010 in overall sales. However, it's important to note what NPD is actually measuring here: retail sales of video games,… Read More

Market analysis firm NPD reports that total consumer technology sales for the 2011 holiday season were down 5.9 percent compared to 2010, accounting for some $9.5 billion in revenue for the five weeks ending December 24. NPD notes that 2011 broke with recent patterns in that sales of both TVs and PCs were relatively flat compared to 2010, rather than losing ground as they had in previous years. However, there's a bit of a caveat to… Read More

According to new research from the NPD Group, approximately seventy-three percent of small to medium businesses with less than 1,000 employees are planning on purchasing tablets over the next twelve months. This constitutes a five percent increase in businesses when the same question was asked during the second quarter of 2011. According to the research, the average investment in tablets will be more than $21,000 for small businesses over 2012… Read More

  If you follow mobile news at all, you know that the smartphone market is exploding and most of the growth is going to Android and iOS. Every quarter we hear numbers, but today NPD Group (via BGR) released a fascinating chart that shows the market share of all major smartphone OS's since 2006. The chart shows the startlingly quick growth of Android, which now holds 53 percent of the US smartphone market as of Oct. 2011. It also… Read More

Based off a year-long study conducted by The NPD Group’s Connected Intelligence, the percentage of tablet owners that utilize Wi-Fi to connect to the Internet has increased over 2011. During April 2011, 60 percent of tablet owners stated that they only use Wi-Fi to go online, but only five percent had plans to invest in a mobile 3G broadband plan within the following six months. By October 2011, Wi-Fi only users had grown to 65 percent while… Read More

Based off data released by consumer market research firm NPD on Friday, the gaming industry had a very profitable November due to sales of games like Call of Duty: Modern Warfare 3 and The Elder Scrolls V: Skyrim. Totaling just over three billion dollars, approximately 58 percent of that figure is attributed to software sales. Software sales are up by 16 percent over the previous year, but hardware sales are down by nine percent due to slowing… Read More

According to new data from NPD DisplayResearch released last week, shipments of 3D high definition televisions rose to 6.6 million units by the end of September 2011. This constitutes a 27 percent increase over the previous year. The research firm also expects that shipments will shoot up another 30 percent in the fourth quarter and 3D LCD TV market penetration will hit 10 percent of the U.S. market by the end of 2011. That will bring the total… Read More

Adults may make up the majority of game players, but video games are more popular than ever among kids, new research shows. According to NPD, 91 percent of U.S. children ages 2-17 play video games (64 million). More interesting, these numbers are up nearly 13 percent from a 2009 study. The number of kids in the U.S. has increased by 1.54 percent in that time, but not nearly enough to make up for the massive increase in game playing. Gaming… Read More

Possibly due to kids under ten running rampant with iPhones, over eighty percent of smartphone owners have no security products installed on their mobile devices according to a new study conducted by NPD. In addition, 25 percent of all smartphone owners have no idea how to install software to make smartphones more secure. However, 83 percent of respondents in the survey claimed they would take action and install a piece of security software… Read More

Android is the undisputed leader of the smartphone space, and its followed by Apple. Currently Windows Phone 7 ranks far below BlackBerry in sales, but a new report from NPD shows it may be gaining momentum. As users continue to exit the BlackBerry platform and new consumers enter the smartphone space, Android could lose some steam. 44 percent of current and prospective smartphone owners are “considering purchasing” a Windows Phone… Read More

August was not a good month for games. According to NPD Group (via Edge), retail video game sales for the month were down 23 percent compared to last year, ending the month at $669.9 million. Hardware sales lost 12 percent of their steam during the period, but software sales took the blunt of the blow with a 37 percent decline, pulling in 285.9 million. There are many possible reasons why sales are low. For starters, there weren't a lot… Read More

New figures from market research firm NPD finds U.S. video game sales during the first quarter of 2011 increased a bit compared to the first quarter of 2010, totaling up to some $5.9 billion. The figure represents a 1.5 percent increase over the previous year. However, the most significant portion of that figure might be the amount spend on video game content: that jumped to $1.85 billion, or over 30 percent of consumers' total video… Read More

Microsoft's early lead into online gaming with Xbox Live has proven fruitful during the lifespan of the Xbox 360, according to a new NPD report. Several charts released by the sales-tracking company show that the 360 has held a considerable lead in sales of online playable games and Online game cards since its release in 2006. Though no actual numbers are shown, Microsoft's console has only widened its lead in recent years.  … Read More

After many disappointing months, NPD reports that total U.S. sales of video game products reached $961.2 million in April, up 20 percent from $802.4 million a year ago. Software performed stronger still, with sales climbing 26 percent thanks to strong showings by Mortal Kombat and Portal 2. This is the first month since November, says NPD analyst Anita Frazier, that video game software saw increases in both dollars and number of units sold. Top… Read More