When Apple launched its iPhone many in the corporate and enterprise community (including a large software company in Redmond) dismissed it as a mere toy, but it looks like times are changing. According to market research outfit Forrester, the iPhone is gaining traction in the enterprise market, with executives from companies like Oracle, Amylin, and Kraft Foods all getting behind Apple’s device.
Although the organizations did express issues with getting iPhones talking to Exchange 2003 and Exchange 2007 enterprise messaging systems, they also praised the iPhone’s ease of use and simplicity of integrating it into their systems. Oracle said it had about 4,000 employees using iPhones, and Kraft indicated almost half it its mobile users are on iPhones. Amylin said it saw significant savings in its voice and data plans from using the iPhone.
