Tag archive: online ads

Online analytics tracker comScore announced the results of its May online video rankings, which shows that YouTube remains the undisputed king of the online video realm. The Google-owned online video giant led all of Google's video sites to help bring in a whopping 147.2 million unique visitors during the month of May. According to comScore's count, the total US Internet audience is 176.3 million. So, in other words, nearly every… Read More

Newspapers and print publishing have been wondering how they can compete meaningfully with online media for years—and now the question is truly coming to a head. The Pew Research Center's Project for Excellence in Journalism State of the News Media report for 2011 finds that, for the first time, online news readership and advertising revenue in the United States has exceeded that of traditional print newspapers. The study finds that… Read More

Skype is looking to bolster its financial standing ahead of an expected initial public offering. To that end, the company will start to roll out ads this week for its Windows client. The first batches of ads will include paid messages from Visa, Groupon and Universal Pictures and will initially only appear in the U.S., Germany and the United Kingdom. The VoIP provider said that it plans to limit the number of ads users will be exposed to by only… Read More

It's high times in the world of Internet advertising. The industry reported revenues of $6.4 billion for the third quarter of 2010, according to a report released by the Interactive Advertising Bureau (IAB) and PwC. That is a new quarterly record for online ad revenues and represents a 17 percent increase over the same period last year. The rate of revenue growth is the highest since the first quarter of 2008 when online ad revenue grew by… Read More

As federal regulators take their first tentative steps toward policing the wild west of medical information online, pharmaceutical companies are pressing their case to market drugs via Google, Twitter and other Web sites. The Food and Drug Administration will convene a two-day meeting beginning Thursday to hear the drug industry's position on Internet marketing. The agency has agreed to consider developing rules for online advertising… Read More