Sony Electronics has decided to amp up the electronic book competition with Amazon.com, announcing two new digital ebook readers as well as price reductions at its Sony eBook Store, all designed to lure consumers into Sony’s world and away from the runaway success of the Amazon Kindle.
"We firmly believe consumers should have choice in every aspect of their digital reading experience," said Sony Digital Reading Business Division president Steve Haber, in a statement. "Our goal is to expand the market and provide greater access to what consumers want to read when they want to read it—whether they buy, borrow, or get it for free."
