This Association of National Advertisers (ANA) has some very big players, with companies like Disney, P&G and Kellogg’s on its board. It spends over $100 million each year in commercial advertising and marketing. And it’s not happy about the Yahoo-Google ad deal.
It’s so unhappy, in fact, that it announced on Sunday that it had sent a letter to the Department of Justice opposing the deal. The ANA says this move was taken after “comprehensive, independent analysis,” including face-to-face talks with Yahoo and Google and input from the board’s members.
In a statement, the ANA said:

