“Today, Japanese Web site Impress PC Watch reported that SCE has told its business partners that the PS3 will be under 40,000 yen ($370) at launch. The news has spurred speculation that the companymight launch the machine with the same price it set for the PlayStation and PlayStation 2. Both machines were priced at 39,800 yen ($368) when they launched in 1994 and 2000, respectively.
Sony’s PS3 will be competing with Microsoft’s Xbox 360 and Nintendo’s Revolution in the next-generation console wars. When it launched in Japan in 2002, Microsoft’s current-generation Xbox was priced at 34,800 yen ($322). The company has been shaving down the console’s cost since then, and it currently sells at 17,640 yen ($163). “
