Digital Trends
TRG, an automotive industry market research firm, today said that when the new 2007 Lexus LS-460 ships later this year it will have more technology features than any other North American market vehicle offered for sale. Lexus is not alone though as a luxury brand leading the technology charge
Newly released data from automotive telematics research firm TRG suggests there is a large growth in demand for aftermarket device integration into today’s automobiles. This is especially true of iPod integration solutions.
39 models from current major auto brands currently sell U.S. vehicles with some type of iPod or portable audio integration. TRG forecasts that by 2011, 28 million cars in the U.S. and 73 million worldwide will be equipped with some type of iPod integration setup. Additionally, automotive auxiliary inputs for portable audio devices in general will expand to about 60 million cars in the U.S. in the same time frame.
Aside from commercial or marine applications, most global positioning systems (GPS) are installed in cars–helping people get from point A to B while driving. But a new breed of navigation systems isabout to change this as millions of consumers will soon get driving directions via their cell phone or PDA.
Navigation systems are most often sold as original equipment by the auto makers. They typically include a color screen in the center console that provides maps and turn-by-turn driving instructions. These systems also provide voice output so the driver can keep their eyes on the road while driving.
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