Cable operator Comcast has announced it will be acquiring pioneering social networking site Plaxo as a leg up to implementing social networking features across its television and, eventually, mobile platforms. Terms of the deal were not disclosed, but industry reports and one source put the eventual payout between $140 and $180 million, contingent upon future performance.
“Joining forces with Comcast is a real win for our customers, our investors, and our employees.,” Plaxo executives wrote in the company blog. “Comcast has an exciting vision to bring the social media experience to mainstream consumers. Together, we will be able to help users connect with all the people they care about, across all of the devices they use, with all the media they love to consume, create, and share.”
