The study, Internet and Multimedia 2005: The On-Demand Media Consumer, finds that an estimated 27 million Americans own one or more on-demand media devices – such as a TiVo®/DVR, iPod® or other portable MP3 player – and also exhibit multiple behaviors that show a heavy tendency toward an on-demand media lifestyle.
The study focuses on devices and services that allow Americans to exercise more control over the media they consume:
· Twenty-seven percent of 12- to 17- year olds own an iPod or other portable MP3 player.
· An estimated 43 million Americans choose to record TV programming to watch at a different time (using technology such as a VCR or TiVo/DVR).
