Digital Trends
The senior VP of Sony Electronics‘ home products division Randy Waynick says the company plans to ratchet up competition with the rival HD DVD format by bringing down the price on Blu-ray players: by mid-year, the Sony BDP-S300 Blu-ray player should start reaching retailers at a suggested price of $599, and offering more capabilities than the $999 BDP-S1 Blu-ray player Sony is offering now.
“Sony has been investing heavily into Blu-ray product development and was the first company to have a disc recorder on the market. The company had previously hinted that it may use the format in the PS3. Sony’s Blu-ray Disc R&D division chief Kiyoshi Nishitani commented in an interview with Asahi PC magazine in March that the company would like to establish ground in the Blu-ray Disc market by adopting BD-ROMs for its “home video game console.” “
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