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Say Cheese! Cisco Buys Flip Maker Pure Digital for $590 Mln

Say Cheese! Cisco Buys Flip Maker Pure Digital for $590 Mln

Technology giant Cisco is mainly known for making routers and switches and connectivity gear that helps hold the Internet together, and while the company reaches into consumers’ homes with its Linksys brand of gear, the company has just taken a significant step into the realm of consumer electronics, announcing a deal to buy Flip video camera maker Pure Digital for $590 million in stock. Pure Digital manufacturers popular, easy-to-use, consumer-friendly digital video recorders that are small enough for users to integrated into their everyday lives and offer features like uploading to sites like MySpace and YouTube.

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