Taiwanese display maker Prime View International (PVI) has announced a definitive agreement to acquire Kindle and Sony Reader display maker E Ink for about $215 million. E Ink makes displays that have a look similar to printed paper and, while slow, they are readable in direct sunlight, and thus ideal for devices like the Amazon Kindle and the Sony Reader. Once the acquisition is complete, PVI plans to continue developing E Ink’s display technology, including the development of color and flexible displays based on E Ink’s technology.

