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Sony Expands Qualia Line

Sony Corp will launch a portable MD player and headphones to its Qualia series.

 

Already, the electronics company has commercialized a projector called the Qualia 004, aimed at home theaters, Super Audio CD (SACD) systems called the Qualia 007, the Qualia 015, a Trinitron CRT monitor, and a super-compact digital camera called the Qualia 016.

The addition of the MD player and the headphones will increase the Qualia series to six products.

The portable MD player to be commercialized is the Qualia 017 (product Q017-MD1).

Sony Qualia line announced

Initially, the new line will launch only in Japan, and will include both audio and video products in addition to a small pocket camera. Sony President Kunitake Ando had previously suggested the linewould launch by March 2003.

According to Sony, the Qualia project started in secret in May 2001, and the organization’s network of companies planned and proposed a number of possible products. These proposals were reviewed by the “Qualia Committee,” which is composed of members of Sony’s top management. “The criteria for selection will not only be functionality and specifications,” says the company, “but also the ability to create ‘Emotional Values.’”

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