German car’s have long been criticized of being over-engineered; with more gadgets and gizmos than people know what to do with. Now it all makes sense. The recent findings in the Scarborough Research/RAB Automotive Study show that American BMW owners are crazy about new technology and media.
According to Scarborough, BMW owners are more likely to purchase personal technology such as MP3 players, GPS devices etc and new media such as HDTV, TiVo etc, than the national average. The research firm says this could be a good thing when it comes to high definition radio. Scarborough finds that people planning to purchase a luxury vehicle in their household during the next year are 20 percent more likely than the national average to be among radio’s most avid listeners.
