Digital Trends
According to Edward Hill-Wood, executive director of Morgan Stanley’s European media team, it’s "one of the clearest and most thought-provoking insights we have seen – so we published it."
He’s speaking about a report by Matthew Robson, a 15-year-old intern at the investment bank on the media habits of his friends. So what makes this so important?
That’s an interesting question. Robson’s analysis, which was sent to Morgan Stanley’s clients as a research note last Friday, says, in part:
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