Technology darling Apple looks to be assembling a team of seasons industry veterans to design its own chips, potentially in a move to keep its products differentiated from the rest of the consumer electronics market…and help the famously secretive company keep its product plans under wraps. About a year ago, Apple acquired low-power microchip developer P.A. Semi, and recently engaged in a battle with IBM over hiring Mark Papermaster as the new senior VP for Devices Hardware Engineering—meaning he’s overseeing iPod and iPhone engineering. Now, the Wall Street Journal and other outlets are reporting that Apple has hired former AMD graphics CTOs Raja Moduri and Bob Drebin.
