Tag archive: retention

Survey reveals strength of loyalty among iPhone owners

September 22, 2011 |

Mobile

If there’s one thing a company wants more than anything else, it’s loyalty from its customers. When a refresh of a device comes out, they want owners to dump their current model — even if there’s nothing wrong with it — and buy the latest one. According to the results of a survey carried out by UBS Research, Apple has a retention rate so high — 89 percent to be exact — that one has to wonder where it’s going wrong with… Read More