Tag Archive: Rick Bergman

AMD’s ATI graphics unit has introdued a new HD 4600 series of graphics cards, aiming to offer decent gaming performance and high-definition video experiences at prices that won’t scare off even the most hesitant buyers: both the ATI HD 4670 and HD 4650 cards come in well under $100.

"Today, AMD is providing mainstream users—one of the largest segments of the market—with superior graphics products and performance at previously unheard of prices," said AMD’s graphics group senior VP and general manager Rick Bergman, in a statement. "The success of the ATI Radeon HD 4000 series validates that AMD’s shift away from the traditional means of producing large, hot, monolithic graphics chip continues to be a successful strategy AMD continues to execute against its timelines and deliver leading graphics performance at every price point."

AMD may be facing some tough times, but its graphic division formerly known as ATI is forging ahead, introducing what it claims to be the world’s fastest graphics card in the form of the ATI Radeon HD 4870 X2. The 4870 X2 packs 2 GB of memory and two ATI Radeon HD 4800 series graphics processor, cross-connected using new high-speed technology sure to appeal to gamers and other folks who demand high performance graphics. AMD is also rolling out the ATI Radeon HD 4850 X2; together the two cards make up AMD’s 4800 X2 series.

You might never think about game physics, but it’s important to any game, and the more complex the game, the greater the strain on the resources of a PC. Many of the current games use Havok’s engine for its physics effects.

Now AMD has announced deal to work with Havok to get the most from AMD chips.

Rick Bergman, senior vice president and general manager of AMD’s graphics products group, said:

“As the complexity and visual fidelity of video games increases, AMD wants to take advantage of opportunities to improve the game experience. By working with the clear market leader in physics software, AMD can optimize our platforms to consistently deliver the best possible visual experience to the gamer."

Now that dual-core processors have become the status quo for CPUs, it looks like graphics processors are taking a step in the same direction. AMD’s latest GPU, the R680, will pack two processors onto one board.

News of the new GPU came from the senior vice president and general manager of AMD’s graphics group, Rick Bergman, in his presentation on Thursday’s 2007 Financial Analyst Day (PDF). The R680 will use the same compact 55-namometer design as its predecessor, the RV670, but doubled up. According to DailyTech, two other new cores, the RV620 and RV635, were also announced, but they will merely be scaled down 55-nanometer variants of the RV610 and RV630, respectively.

“Apple continues to blaze a trail in 3D graphics, using the graphics processor for functions well beyond gaming. Having Apple recognize the value of integrating ATI graphics into the iMac is a real testament to our continuing technology leadership in the Apple market,” said Rick Bergman, Senior Vice President, PC Business Unit, ATI Technologies. “The user experience remains the focus of both ATI and Apple and these new systems clearly carry on that tradition.”  Read more...