Tag Archive: Robbie Bach

In an interview with the San Francisco Chronicle, Robbie Bach, president of Microsoft’s Entertainment and Devices Division, says the company has managed to sell “a little over a million Zunes,”—and claims the company’s device has a 10 percent share of the hard-disk based media player category.

In comparison, Apple’s iPod—which has admittedly been on the market much longer than the Zune—recently celebrated its 100 millionth sale, and reported sales of over 10.5 million iPods during its most recent fiscal quarter.

Microsoft introduced the Zune media player in November, 2006.

At its annual day-long meeting for financial analysts in Redmond yesterday, Microsoft executives tried to put positive spins on its current business directions, attempting to allay concerns Windows Vista will arrive late and be adopted slowly and that Software as a Service (SaaS) is a viable business model for the future. And Microsoft also revealed it doesn’t expect it’s forthcoming line of Zune digital media devices to swiftly conquer the market, leaving all others trembling in fear. It also declined to show or demonstrate a Zune device to analysts: a surprise, considering Microsoft says it will reach the U.S. market this fall.  Read more...