Tag archive: Rod Humble

If EA’s placeholder site weren’t a big enough clue for Sims fans what was around the corner, the publisher made it perfectly clear at its E3 press conference this year: The Sims 3 is coming. Rod Humble, head of EA’s Sims division, took the stage Monday night to explain more about the hotly anticipated update to the franchise. The biggest change will be the scale of the world a Sim is able to interact in. While previous… Read More

If you thought product placement in movies was getting out of control after watching Iron Man and spotting obvious plugs for Audi, LG, Burger King, and Dell (to name a few), just wait until you see what games have cooked up to compete for dollars. Right on the heels of the announcement for MySims Kingdom, EA’s Sims labels has let news slip of an entire expansion pack based on product placement: The Sims 2 Ikea Home Stuff,… Read More

EA has sent The Sims to college, on cruises, out on the town, and now, to a medieval fantasy world. The latest incarnation of the ever-flexible Sims franchise, MySims Kingdom, will dump players into a feudal-styled fantasy town where they must help improve a society. The company formally announced the title for Nintendo Wii and DS on Wednesday. Like the original MySims title, Kingdom will sport an anime-inspired look, and offer… Read More

It seems as if everywhere you look on games shelves, there’s something to do with The Sims. It’s been incredibly successful – but just howsuccessful has been revealed by game maker EA, who revealed that the game has sold 100 million units.   That’s not as much as all the Mario games puttogether (that totals over 200 million), but still a very respectable figure. Then again, The Sims are available in 22 different… Read More

It’s one of the best-selling video games ever, with almost 100 million sold. The Sims has become a cultural icon. Now, after three years of planning, ElectronicArts has announced that The Sims 3 will go on sale next year. According to the company, users will be able to fully explore the neighborhood, with unlimited customization for characters, who canbe given unique personalities through a combination of traits. EA says everything can be… Read More