Sony might be a purveyor of tried-and-true consumer electronics devices like televisions, computers, portable music players, and—of course—video game systems, but that doesn’t mean the company is afraid to take chances and (ahem) roll out a product that defies consumer expectations and maybe—just maybe—redefines a consumer electronics category.
So, Sony has brought its Rolly "music entertainment player" to the United States. And even though the product has been available in overseas for a while, it’s safe to say almost no one knows what to make of it.
