It’s the MP3 player that only Japan could dream up. After building hype for weeks with a cryptic promotional page, Sony has finally launched the Rolly MP3 player, an egg-shaped device with bands of LEDs around it and spoon-shaped dishes at its ends. What’s the point? It dances on the floor.
Yes, lay the Rolly on the floor and it rolls with the music, spinning, pivoting its creepy little arms, lighting up and whirring in circles. The player can move on its own or be programmed by users with a special editing program on a computer. As far as MP3 player stats are concerned, it comes with a meager 1GB or memory and battery life is just 5 hours. But it dances.

