After an abortive launch earlier this year—and an earlier product marketed not-so-successfully in Asia as the Sony LIBRIé—Sony Electronics has announced that its Sony Reader will hit retail shelves in October 2006, accompanies by more than 10,000 ebook titles from major publishers via its Sony Connect eBook Store.
“Today, we’re writing a new chapter in digital technology for reading,” said Ron Hawkins, Sony Electronics’ vice president of Portable Reader Systems marketing, in a statement. “Easy and enjoyable to use, the Reader fulfills the promise of electronic reading in a way that no other device has been able to do. Not intended to replace traditional books, but to supplement them, the Sony Reader allows people to take a library of books and other reading material with them wherever they go.”
