We all know the gamer stereotype: a pale youth, almost always male, shuttered alone in a room with their consoles and PC. Shades drawn, week-old half-eaten pizza in open boxes on the floor, hair in eyes, can’t seem to form a complete sentence…and that distinctive, un-laundered smell.
Not so fast, says market research company Ipsos Media CT. In a study conducted for IGN (a division of Fox Interactive Media), Ipsos found that gamers are actually more likely than non-gamers to get out of the house for concerts, to play sports, and even go on dates. Furthermore, the average age of gamers is now over 30—and more than half of gamers are married with kids.
